The Mississippi-based bath and body brand joined Overjoy and within 9 months converted 84 new accounts, while using the platform to manage their entire 4,284-customer wholesale base.
At a Glance
- New Wholesale Accounts: 84
- Verified New Revenue: $61K
- Accounts Managed in CRM: 4,284
- Projected Lifetime Value: $401K
About Musee
Musee Bath was born in Mississippi with a mission that goes beyond skin care. Founded by former pastry chef Leisha Pickering in 2011, Musee employs women in recovery from substance abuse, domestic violence, and incarceration, crafting handmade bath balms, bar soaps, shower steamers, and self-care products with natural ingredients and inspirational messaging. Their products are cruelty-free, paraben-free, and made with care for both the end consumer and the community that makes them.
With a growing retail presence across specialty boutiques, gift shops, and wellness stores, Musee needed a platform that could help them find new wholesale partners and manage the extensive base they'd already built.
The Challenge
Musee came to Overjoy with a dual challenge: they needed to grow their wholesale footprint while managing their existing 4,000+ account customer base. Managing thousands of wholesale relationships across spreadsheets, email, and disconnected tools was creating blind spots: accounts going dormant, follow-ups being missed, and opportunities to upsell or reorder being left on the table.
At the same time, the sales team needed a scalable way to identify and reach new retail buyers without sacrificing the personal, mission-driven voice that defines the Musee brand.
The Solution
Musee joined Overjoy in February 2025 and immediately deployed the platform on two fronts.
For new business development, they sourced 4,915 leads through Overjoy's datapool, targeting gift boutiques, wellness retailers, spa shops, and specialty stores across the US. They ran 68 campaigns, sent 96 sample orders to high-potential accounts, and enrolled 277 leads in automated follow-up sequences.
For their existing customer base, they migrated 4,284 accounts into Overjoy's CRM, logging 2,090 activities and creating full visibility into their wholesale relationships for the first time.
The combination of new lead generation and CRM management gave Musee a complete picture of their wholesale business.
"In less than a year, Overjoy helped us land 84 new wholesale accounts. But the bigger win is managing our 4,200 existing accounts in one place — we finally have visibility into our entire wholesale business."
— Jack Pickering, Musee Bath
Results
Within just 9 months, Musee converted 84 leads into first-time wholesale buyers, generating $61K in verified revenue.
The lifetime projection is even stronger: Musee's existing wholesale customers average $4,775 in LTV across 8 reorders. At that rate, those 84 new accounts are projected to generate $401K in lifetime revenue, a 178x projected ROI on their total Overjoy investment.
Perhaps the most meaningful win, however, was operational: Musee now has complete visibility into all 4,284 of their wholesale accounts. No more blind spots, no more lost opportunities, no more accounts slipping through the cracks.
What's Next
With 228 positive opportunities still in the pipeline and a growing sample strategy, Musee's new account engine will continue to compound.
As they add new product lines, including seasonal bath balms, gift collections, and expanded soap varieties, every new SKU is a reason to re-engage the 4,284 existing accounts already in their CRM.
The combination of systematic new business development and proactive customer management puts Musee in a strong position to grow both the top of the funnel and the lifetime value of every account they've already won.